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False advertising

From Wikipedia, the free encyclopedia

False advertising or deceptive advertising is the use of false or misleading statements in advertising. As advertising has the potential to persuade people into commercial transactions that they might otherwise avoid, many governments around the world use regulations to control false, deceptive or misleading advertising. Truth in labeling refers to essentially the same concept, that customers have the right to knowwhat they are buying, and that all necessary information should be on the label.

False advertising, in the most blatant of contexts, is illegal in most countries. However, advertisers still find ways to deceive consumers in ways that are not illegal.

Contents  [hide] 1 Pricing-based methods 1.1 Hidden fees and surcharges 1.2 "Going out of business" sales 2 Other deceptive methods 2.1 Manipulation of standards 2.2 Fillers and oversized packaging 2.3 Undefined terms 3 Regulation and enforcement 3.1 United States 4 References